Making Sense of Change Next Okanagan Okanagan Media Alliance
Collaborative Media Project
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A Powerful Advertising Opportunity
Next Okanagan is an outstanding advertising medium
for companies and organizations who want to reach
business and community leaders and other influential
sectors of the Okanagan population.|
Next Okanagan is the premier print publication dedicated to showcasing the ideas, people, companies, groups, institutions and communities that define the thought leadership driving the future of the Okanagan.
Next Okanagan engages readers with lively,
thoughtful articles documenting the forward-thinking
products, services, ideas, resources, people and
organizations that will play an ever more important role
in Valley communities.|
Next Okanagan is published on an irregular basis, has a
circulation of 5000 copies, and is available at quality
retailers and venues throughout the Valley.
A Quality Editorial Environment
NEXT OKANAGAN'S POSITIVE, INFORMATIVE AND PROACTIVE EDITORIAL APPROACH SPOTLIGHTS COMMUNITY RESILIANCE AND THE INDIVIDUAL AND GROUP SERVICE, INVOLVEMENT, LEARNING AND LEADERSHIP THAT WILL MAKE IT POSSIBLE.
Next Okanagan consists of feature articles of substantive depth, plus
departments and columns that investigate and showcase valuable
products and services, along with best-quality graphics that all together
provide meaningful, quality information not available elsewhere.|
Next Okanagan is distributed to 5000 individuals, retailers, local
businesses, professional offices, chambers of commerce, organizations and
institutions. According to the latest readership report from the Print
Measurement Bureau, the average magazine readers per copy is 4.9. This
makes our target audience an untapped market that advertisers would
otherwise be unable to penetrate, thus providing value to our community
partners and advertisers.
Next Okanagan delivers real value for advertisers. In a world where it's
getting harder to meaningfully reach consumers without being ignored,
irritated or shut out at the press of a button, print publications provide "win-win"
solutions for both the advertiser and the consumer. Research demonstrates
how print publications connect in powerful ways.
Print publications are:|
#1 in throwing consumers to websites.
#1 in motivating web searches.
#1 in engagement, servicing individual reader needs and passions with
fresh content in every issue. Reading is viewed as my time.
#1 in increasing brand favourability, a positive shift in brand attitudes.
#1 in increasing purchase intent, arguably the hardest performance metric
Next Okanagan provides a quality advertising environment:
Consumers pay attention to print publication ads at the same level as television
ads and more than other media.
Print publication ads are viewed as a useful service, not an interruption.
Consumers read them almost as much as editorial content.
Print publication ads provide important details; they tell the full brand story in
a relevant, trusted environment.
Print publications provide narrow, laser-like targeting against geography,
demographics, lifestyles and personal passion.
Combine these benefits with a print publication's shelf life messages work
24/7 and low production costs, and advertisers are assured of more bang
for their media buck than any other option available.
2012 key dates
Issue 2: New Tricks for Old Dogs | Space Deadline: May 4 | Material Deadline: May 18 |Street Date: June 1
Issue 3: Taking Back the Future | Space Deadline: September 1 | Material Deadline: September 14 | Street Date: October 1
Advertising Rates and Specifications
AD SIZES AND RATES|
dimensions are width x height (w x h)
rates are 1-3 issues first, 4 issues second (per issue)
1/4 page block 3.25" x 4.375" - $600 $500
1/4 page horizontal 6.75" x 2.125" - $600 $500
1/2 page vertical 3.25" x 9" - $1000 $800
1/2 page horizontal 6.75" x 4.375" - $1000 $800
Full page 6.75" x 9" with no bleeds - $1700 $1300
Full page 8" x 10.75" + bleeds - $1700 $1300
Inside Covers Full page 8" x 10.75" + bleeds - $2000 $1600
Final full page bleed size 8.25" x 11" including bleed .125" on all sides
Ad Submissions: Ads may be sent by email attachment to
Programs: We accept files created with Adobe Illustrator and Photoshop no
Microsoft files please.
Photos and Graphics: Photos and other bitmap based graphics should be saved
in TIFF, JPEG or EPS format. For good results the resolution must be 350 dpi at full
size. Logos and other vector-based graphics should be in EPS or Adobe Illustrator
format and have all text converted to curves.
Fonts and Files: Be sure to include all fonts and linked images for the ad file.
Fonts must be Postscript type 1 Mac compatible.|
PDFs: PDFs must be press optimized in CMYK color, have all fonts embedded and
be sized exactly to the ad size purchased.
Rates: Rates quoted include greyscale for print, and color for the website. Rate
prices are per issue, HST not included.
Proofs: Proof corrections must be returned by the ad deadline.
Don't have an Ad? No problem.
Our talented designers will create one for you at a very reasonable cost, that will
match your needs and market.
distribution - 5000 copies throughout the okanagan valley
Next Okanagan is the most visible magazine in the Okanagan, delivering high value
readership to advertisers, through a combination of:
1. Paid distribution through retail sales and selected membership organizations.
2. Direct distribution to selected association, business and professional offices in
3. High-visibility rack displays in high-traffic retail and public locations.
The Okanagan Media Alliance
The Okanagan Media Alliance
is dedicated to bringing together those
working to create a resilient society. We
also produce guides to the good things in
life: organic agriculture, sustainability,
conscious consumerism, fair commerce, the
creative arts - anything that helps you live a
good life that also happens to be good for
others, and good for our planet.|
Next Okanagan is published by the Okanagan Media Alliance
in association with the Okanagan Institute and
the Okanagan Network for the Enviroment
executive director: Deb Thorneycraft
publisher, editor, designer: Robert MacDonald
account executive: Marc Martel
Next Okanagan is the premier print publication
servicing the Okanagan. It is dedicated to
showcasing the ideas, people, companies,
institutions and communities that define the
thought leadership driving the future of the
Next Okanagan engages readers with lively,
thoughtful articles documenting the forwardthinking
products, services, ideas and
resources that will play an ever more
important role in Valley communities.
Next Okanagan is published on an irregular basis, has a circulation of 5000 copies, and is an
outstanding advertising medium for
companies and organizations who want to
reach business and community members and
all the influential sectors of the Okanagan
To download a PDF of our Advertising Rate Card, click here. | To contact us click here.
Next Okanagan Okanagan Media Alliance
Published in association with the Okanagan Network for the Environment and the Okanagan Institute