A Powerful Advertising Opportunity

Next Okanagan is an outstanding advertising medium for companies and organizations who want to reach business and community leaders and other influential sectors of the Okanagan population. Next Okanagan is the premier print publication dedicated to showcasing the ideas, people, companies, groups, institutions and communities that define the thought leadership driving the future of the Okanagan.

Next Okanagan engages readers with lively, thoughtful articles documenting the forward-thinking products, services, ideas, resources, people and organizations that will play an ever more important role in Valley communities. Next Okanagan is published on an irregular basis, has a circulation of 5000 copies, and is available at quality retailers and venues throughout the Valley.

A Quality Editorial Environment

Next Okanagan consists of feature articles of substantive depth, plus departments and columns that investigate and showcase valuable products and services, along with best-quality graphics that all together provide meaningful, quality information not available elsewhere. Next Okanagan is distributed to 5000 individuals, retailers, local businesses, professional offices, chambers of commerce, organizations and institutions. According to the latest readership report from the Print Measurement Bureau, the average magazine readers per copy is 4.9. This makes our target audience an untapped market that advertisers would otherwise be unable to penetrate, thus providing value to our community partners and advertisers. Next Okanagan delivers real value for advertisers. In a world where it's getting harder to meaningfully reach consumers without being ignored, irritated or shut out at the press of a button, print publications provide "win-win" solutions for both the advertiser and the consumer. Research demonstrates how print publications connect in powerful ways.

Print publications are: #1 in throwing consumers to websites. #1 in motivating web searches. #1 in engagement, servicing individual reader needs and passions with fresh content in every issue. Reading is viewed as my time. #1 in increasing brand favourability, a positive shift in brand attitudes. #1 in increasing purchase intent, arguably the hardest performance metric to shift. Next Okanagan provides a quality advertising environment: Consumers pay attention to print publication ads at the same level as television ads and more than other media. Print publication ads are viewed as a useful service, not an interruption. Consumers read them almost as much as editorial content. Print publication ads provide important details; they tell the full brand story in a relevant, trusted environment. Print publications provide narrow, laser-like targeting against geography, demographics, lifestyles and personal passion. Combine these benefits with a print publication's shelf life ­ messages work 24/7 ­ and low production costs, and advertisers are assured of more bang for their media buck than any other option available.

Advertising Rates and Specifications

AD SIZES AND RATES dimensions are width x height (w x h) rates are 1-3 issues first, 4 issues second (per issue) 1/4 page block 3.25" x 4.375" - $600 $500 1/4 page horizontal 6.75" x 2.125" - $600 $500 1/2 page vertical 3.25" x 9" - $1000 $800 1/2 page horizontal 6.75" x 4.375" - $1000 $800 Full page 6.75" x 9" with no bleeds - $1700 $1300 Full page 8" x 10.75" + bleeds - $1700 $1300 Inside Covers Full page 8" x 10.75" + bleeds - $2000 $1600 Final full page bleed size 8.25" x 11" ­ including bleed .125" on all sides TECHNICAL REQUIREMENTS Ad Submissions: Ads may be sent by email attachment to info@nextokanagan.com Programs: We accept files created with Adobe Illustrator and Photoshop ­ no Microsoft files please. Photos and Graphics: Photos and other bitmap based graphics should be saved in TIFF, JPEG or EPS format. For good results the resolution must be 350 dpi at full size. Logos and other vector-based graphics should be in EPS or Adobe Illustrator format and have all text converted to curves.

Fonts and Files: Be sure to include all fonts and linked images for the ad file. Fonts must be Postscript type 1 Mac compatible. PDFs: PDFs must be press optimized in CMYK color, have all fonts embedded and be sized exactly to the ad size purchased. Rates: Rates quoted include greyscale for print, and color for the website. Rate prices are per issue, HST not included. Proofs: Proof corrections must be returned by the ad deadline. Don't have an Ad? No problem. Our talented designers will create one for you at a very reasonable cost, that will match your needs and market. distribution - 5000 copies throughout the okanagan valley Next Okanagan is the most visible magazine in the Okanagan, delivering high value readership to advertisers, through a combination of: 1. Paid distribution through retail sales and selected membership organizations. 2. Direct distribution to selected association, business and professional offices in the Okanagan. 3. High-visibility rack displays in high-traffic retail and public locations.

The Okanagan Media Alliance

The Okanagan Media Alliance is dedicated to bringing together those working to create a resilient society. We also produce guides to the good things in life: organic agriculture, sustainability, conscious consumerism, fair commerce, the creative arts - anything that helps you live a good life that also happens to be good for others, and good for our planet. Next Okanagan is published by the Okanagan Media Alliance in association with the Okanagan Institute and the Okanagan Network for the Enviroment executive director: Deb Thorneycraft publisher, editor, designer: Robert MacDonald account executive: Marc Martel

Next Okanagan is the premier print publication servicing the Okanagan. It is dedicated to showcasing the ideas, people, companies, institutions and communities that define the thought leadership driving the future of the Okanagan. Next Okanagan engages readers with lively, thoughtful articles documenting the forwardthinking products, services, ideas and resources that will play an ever more important role in Valley communities. Next Okanagan is published on an irregular basis, has a circulation of 5000 copies, and is an outstanding advertising medium for companies and organizations who want to reach business and community members and all the influential sectors of the Okanagan population.